STIC Travel Group announces new MICE joint venture ‘StepUP Xperiences’ with TAB Consulting, ET TravelWorld


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Leading travel representation company STIC Travel Group has announced the launch of a new MICE brand in collaboration with corporate event specialist Take-A-Break (TAB) Consulting to offer one-stop shop for international MICE requirements.

The new company, ‘StepUP Xperiences‘ is headquartered in Cyber City, Gurugram and will offer a complete range of services from travel logistics and accommodation to event planning and execution.

Established in 1973, STIC Group is one of the largest travel representation groups in India with offices in all major cities across the country. The Group has varied interests within the travel industry, ranging from GSA Representation Services, to Inbound Tourism, Youth Travel and Private Air Charters.

While, TAB Consulting is focused creating customized and innovative event solutions and has been operational from last 15 years.

Speaking on the launch, Subhash Goyal, Chairman, STIC Travel Group said, “As the demand for outbound MICE travel from India continues to soar, we recognised the need for a specialised brand that can cater to the unique requirements of Indian corporate clients. StepUP Xperiences is the result of our vision to create a dedicated and independent brand that combines the rich experience of STIC Travel Group, and the dynamic team at TAB.”

Fanatic Sports, Travel Fintech SanKash partner to make sports tourism affordable

As a result of this partnership, customers would be able to avail the flexibility of monthly payments for tickets in value up to INR 10 lakhs for the world’s top sporting events including Wimbledon, Formula 1 and UEFA Champions League. The credit can be spread over 12 months with 6 months no-cost EMI option.

“Outbound MICE is one of the fastest growing segments in India today. A large part of that growth is driven by a demand for new immersive experiences at MICE events. It was to service this burgeoning segment that we sought to partner with an event company that aligned with our vision and had the expertise to deliver specialized and exclusive experiences,” said Isha Goyal, CEO, STIC Travel Group on the partnership. “We are thrilled to partner with STIC Travel Group to launch StepUP Xperiences. After 15 years of successfully working with local and global corporates in India, we were keen to align ourselves with a brand that stood apart in the travel space. STIC has played a monumental role in driving trends in travel over the past fifty years and brings a wealth of knowledge and experience on outbound travel. We believe that our combined expertise and common corporate values will enable us to create truly unforgettable experiences.” said Abhimanyu Khanna, CEO, Take-A-Break Consulting.

  • Published On May 18, 2023 at 03:53 PM IST

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