The collection was created after nearly two-years of development, and was co-designed by Primark and Ora herself along with emerging designer Jawara Alleyne and styling by Pippa Atkinson. The versatile collection prioritizes distinct styles across a range of categories including casual wear, outerwear, denim, knitwear and more. The collection will be available for fans starting Tuesday, September 19, 2023 across the brand’s 16 markets.
Ora spoke on the Rita Ora x Primark collection saying, “Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark. I could always stretch my budget with so many great pieces from Primark. Honestly, that is really when I learned how to get creative and play with fashion. Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it!”