Responsible Tourism is an initiative to make better places to live, visit: MP Tourism, ET TravelWorld


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<p>Sheo Shekhar Shukla<span class="redactor-invisible-space" style=""></span></p>
Sheo Shekhar Shukla

Highlighting the importance of sustainable tourism for Madhya Pradesh on the occasion of World Environment Day, Sheo Shekhar Shukla, Principal Secretary of the Tourism and Culture Department and Managing Director of MP Tourism Board, listed the responsible tourism initiatives undertaken by the state.

“Responsible Tourism is an initiative to make better places to live and to visit. It essentially conveys economic enhancement, community development,” he affirmed.

After Kerala, Madhya Pradesh has emerged as a pioneer state in successfully implementing the concept of Responsible Tourism through RTM (Responsible Tourism Mission) and various initiatives.

The state has introduced initiatives such as Homestays, Gram Stays and Farm Stays, allowing tourists to immerse themselves in nature and local culture.

According to Madhya Pradesh Tourism Board, these eco-friendly homestays embrace the principles of sustainability and celebrate the delicate balance between humans and the environment.

“Every aspect of these homestays has been thoughtfully designed to minimise the ecological footprint while ensuring a comfortable and enriching experience for guests. The construction of these accommodations relies on locally sourced materials and employs traditional techniques, allowing them to seamlessly blend into the natural landscape and establish a harmonious coexistence with the surrounding environment,” the tourism board shared, adding that these accommodations serve as ideal examples of responsible tourism.

Some of the notable ones include Kekadiya and Khari homestays, Pachmarhi Sabarwani, Kokhra and Thadipathe Village homestay, Orchha’s Ladhpura Khaas homestay, among others.

Among the others, ensuring the safety of women tourists is a key focus for the MP Tourism Board, added Shukla. “Safe Tourism Destinations for Women is a key factor for the Board because we want to provide a safe and reassuring experience for solo female tourists,” he added.

MPTB sharpens focus on ecotourism, notifies 4 ESZ master plans; eyes film tourism growth

Despite the challenges posed by the pandemic, the Madhya Pradesh Tourism Board made strenuous efforts to bring back tourists to the state, resulting in a 33 per cent increase in footfalls, with nearly four crore tourists arriving last year. Next, Madhya Pradesh is looking to actively promote its offerings in international markets, shifting its focus to the Middle East.

Another noteworthy programme facilitated by MPTB is Responsible Souvenir, which encourages the preservation and promotion of traditional souvenirs and art forms.Solid waste management and maintaining clean destinations have also been prioritised in Madhya Pradesh, said Shukla. “The state takes great pride in being home to the top two cleanest cities in the country, reflecting their commitment to providing clean and hygienic environments for tourists.”

Additionally, the Humsafar programme, part of the Tourism Board’s mission, aims to raise awareness about the challenges faced by differently-abled individuals and works towards reducing and eliminating barriers to their enjoyment of tourism. The plan emphasises skill development and employment generation for the youth, garnering recognition from various parts of the world.

Madhya Pradesh Tourism Board believes that by embracing Responsible Tourism practices, it demonstrates the state’s dedication to creating sustainable and enriching experiences for visitors while fostering the overall well-being and development of local communities. “These initiatives not only contribute to the preservation of natural and cultural heritage but also ensure a positive impact on the lives of residents and the environment,” said Shukla.

“From thatched roofs to mud walls, every aspect reflects a commitment to preserving the cultural heritage of the region. Come be a part of the cultural experiences of MP like the tribal dance forms, local art and crafts and cherish the local cuisines of the various tribes of the state,” invited Shukla.

  • Published On Jun 5, 2023 at 06:00 PM IST

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