Purpose-Driven Celebrity Fashion : Atelier Jolie


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Atelier Jolie is the newly launched design label from Angelina Jolie and it stands out with a purpose-driven approach to fashion. There’s often a significant disconnect between the people who make clothes (often laborers in factories under challenging conditions) and the consumers who purchase and wear them, resulting in a lack of awareness and empathy regarding the human and environmental impact of the fashion industry. Atelier Jolie sees the potential for this to change by offering a direct connection between clients and a network of tailors, pattern makers and artisans who will create garments out of vintage fabrics and headstock.

This sustainable, circular clothing concept is on a mission to make high fashion more accessible to the public, all the while increasing the reverence for the supply chain that makes it possible.


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