Korea Tourism Organization launches K-incentive Scheme for Indian travel agents, ET TravelWorld


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As part of the ongoing marketing plans for 2023, Korea Tourism Organization (KTO) India office launched a special K-incentive Scheme to boost sales of Korea travel packages in the market.

Aimed to attract travel agencies across India to push the destination, the new initiative was introduced at an event in Mumbai. The event was held in collaboration with OTOAI.

The incentive scheme’s main benefits include providing travel agents with prizes of USD 30 per passenger and support for quick, simple, and hassle-free tour visas for visitors to Korea between June and December 2023.

The scheme assumes a special significance as 2023 commemorates the 50th anniversary of diplomatic relations between India and Korea and a lot of events and engagements are being planned on the bilateral front.

Foreign travellers to South Korea up almost sevenfold on-year

A total of 889,000 foreign travelers visited South Korea last month, up nearly 600 per cent from the 128,000 tallied in the same month last year, according to the data compiled by the Korea Tourism Organization. The monthly figure also accounted for 54 per cent of 1.6 million tallied in April 2019, before the outbreak of Covid-19 pandemic.

For tourism, in addition to Seoul, KTO is keen to promote regional destinations in Korea including Busan, Gangwon province and Jeollanam-do province. Including any of these regional destinations in the itinerary would be a necessary condition to be eligible for the benefits of the K-incentive Scheme.“This is the first time any NTO is launching an incentive scheme for leisure travel packages in India and this initiative comes at a very opportune time when we are in the year of the 50th anniversary of diplomatic relations between our two nations,” said Myongkil Yun, Director of KTO India.

“Korea has enormous potential to grow from the Indian market and I am confident that together we can generate good numbers for the destination,” said Riaz Munshi, President, OTOAI, sharing his thoughts on the programme.

“On behalf of OTOAI, I would like to thank Korea Tourism for specially curating this incentive programme for our members and entrusting OTOAI. I would like to request all the members to whole-heartedly support the destination by recommending it to your clients,” he added.

To be eligible to be a part of the K-incentive Scheme, interested travel agencies should share their marketing plan to [email protected] on or before June 14, 2023.

“This year, South Korea is seeing a surge in visitors from India and we are keen to further boost that many-fold with the launch of the K-incentive scheme. There is a lot to see and do in Korea, for visitors of all ages and we are ready to welcome Indian travellers in huge numbers to Korea,” added Yun.

  • Published On Jun 6, 2023 at 06:18 PM IST

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