Keeping the potential of Sports Tourism towards contributing to Sustainable Development Goals, the 2nd edition of the World Sports Tourism Congress (WSTC) was held under the theme “Tourism and Sports United for Sustainability” from April 26-27, 2023 in Zadar.
Besides assessing the impacts of sports tourism, the Congress explored the potential benefits of the growing sector, including its links to health and wellbeing and its importance for promoting destinations to bigger and more diverse audiences.
Organised by UNWTO, Government of Croatia through its Ministry of Tourism and Sport and the Affiliate Member Croatian National Tourist Board, the World Sports Tourism Congress (WSTC), brought together experts and leaders from across the sports and tourism sectors, alongside representatives of destinations and businesses. Leaders from both established and emerging sports tourism destinations shared their insights and best practices to produce recommendations for growing the sector in size and influence.
“The Congress provided an opportunity to hear from various international and Croatian speakers and showcase the opportunities for sustainable development of sports tourism in the country,” said Nikolina Brnjac, the Minister of Tourism and Sport in Croatia.
Brnjac also mentioned that the Croatian government has secured ample funds for building active tourism infrastructure, in line with their goal of making Croatia a competitive sports tourism destination on a global scale.
In order to maximise the potential of sports tourism, public and private sector actors must collaborate and that’s where UNWTO steps in, Secretary-General of UNWTO Zurab Pololikashvili said.