Pokémon Maker Game Freak Developing New Action Adventure IP Codenamed Project Bloom


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Private Division has announced a new publishing partnership with Pokémon developer Game Freak. It will publish a new action-adventure game from Game Freak meant to be a new IP for the developer. 

Codenamed “Project Bloom,” Game Freak and Private Division state in a press release the new IP is expected to launch during Private Division parent company Take-Two’s Fiscal Year 2026. Alongside this news, Game Freak has released the first piece of concept art for Project Bloom. You can check it out below: 


“We’re thrilled to have the opportunity to create new IP that is bold and tonally different from our prior work,” Game Freak director Kota Furushima writes in the release. “From the beginning, Private Division was the publisher we wanted to work with on our new game. Their track record and global expertise gives us all the confidence to create a sweeping new action-adventure game that we can’t wait to share more about in the future.” 

Take-Two Interactive chief strategy officer and Private Division head Micahel Worosz says you’d be hard-pressed to find a studio with more iconic hits over the past 30 years than Game Freak, addding, “We’re ready to help Game Freak unleash their potential and we’re honored to be the first Western publisher to work alongside this exceptionally talented and proven team to bring a bold new IP to market.” 

Game Freak was founded in 1989 and is best known for developing the majority of mainline Pokémon entries across various Nintendo consoles. Its most recent Pokémon release was last year’s Pokémon Scarlet and Violet. It has, however, released non-Pokémon games throughout its history, including this year’s Pocket Card Jockey: Ride On! on iOS and macOS devices. 

Private Division was founded in 2017 as a third publishing label within Take-Two Interactive. Notable titles published by Private Division include Hades, The Outer Worlds, Kerbal Space Program 2, Rollerdrome, OlliOlli World, and more. 

Are you excited for a new IP from Game Freak? Let us know in the comments below!

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