Global hospitality technology company OYO said it has recorded over 150 per cent growth in travel agency enrollment in the financial 2022-23. A total of over 5,300 travel agencies across India worked with OYO in the financial year ended on March 31, 2023, compared to approximately 2100 travel agencies in FY 21-22. The company said that the growth is equally distributed across all regions in India and supported by travel agencies of different sizes and scales.
“OYO’s continuous efforts towards improving overall booking experience has acted as a catalyst to accelerate the growth. Travel agencies get access to a wide range of hotels at most attractive prices through a dedicated relationship manager. They can also book individual and group tours conveniently through a super agent portal. In addition to this, OYO also ensures a smooth commission payout process. Travel agencies also benefit from strong and personalised partner support as well as integration with their accounting system that ensures a hassle-free input tax process,” the company said in a statement.
OYO has a large network of over 17,000 hotels globally. A large portion of these hotels are in India spread across 400 cities in India.
OYO’s booking data reveals that travel agents prefer the mid-premium brands from its portfolio such as Townhouse Oak, Townhouse, Collection O and Capital O. This is one of the factors contributing to OYO Hotel’s recent announcement of doubling its premium hotel count in India.
OYO Rooms has around 50 per cent same city bookings through its ‘hotels near me’ feature. Outstation bookings score high for Goa hotels among beach destinations, Jaipur hotels and Udaipur hotels for heritage tourism. Same city bookings are high for hotels in Delhi and hotels in Chandigarh in North India, hotels in Mumbai in West and hotels in Bangalore followed by hotels in Hyderabad in South India.
Speaking on the development, Varun Jain, Chief Operating Officer-India Business, OYO said “Collaborating with travel agencies is not just about expanding our reach, it’s about cultivating a partnership that fosters mutual growth. They play a crucial role in our business growth by distributing our hotel inventory more efficiently to a larger pool of guests, understanding market trends, customer preferences, helping us improve our offerings and services. We also ensure continuous revenue growth for our travel agency partners with innovative offers and schemes.”
Expressing her satisfaction over the partnership with OYO, Garima Nagpal, Head, Administration, Travel 2 Unravel, “It’s been a great journey with OYO so far. Their commitment to providing quality accommodations and exceptional customer service aligns perfectly with our mission to give our clients the best travel experience possible.” Mayank Goel, Director, Mascot Hospitality added, “Partnering with OYO has been a game-changer for our travel agency. We are thrilled to offer our customers high-quality, affordable accommodation options in some of the best destinations, and the support we receive from OYO is unparalleled.”
The company said that the growth can be attributed to travel resurgence in India over the last few years widening business opportunities for travel agencies.
As per the Indian Tourism Statistics Report released in September 2022, India witnessed 677.63 million domestic tourist visits in 2021 recording an 11.05 percent increase from 2020. In 2021-22, the total number of domestic visitors recorded a 98 percent year-on-year growth. The Economic Survey released in January this year revealed that the hotel occupancy rate in November 2022 was around 68 per cent to 70 per cent, reaching the average pre-pandemic level of 2019-20.